Last Updated: May 12, 2024

The Awareness Problem

On Combating Overtourism in Japan

This story was originally published on donnykimball.com and has been syndicated here on Medium.

Unless you’ve been hiding under a rock, you’ve likely heard about Japan’s ongoing struggles with overtourism. Spurred on by favorable exchange rates and an ever-growing popularity, Japan is being besieged by legions of international visitors. While these tourism yennies are indeed a great boon for the…