May 8, 2023
Great read and reminds me of one anecdote I heard regarding why eBay failed here. Basically, the minimalist design gave Japanese the impression that what they were looking for was not there. In contrast, Rakuten had the opposite impact.
Written by Donny Kimball
I'm a travel writer and freelance digital marketer who blogs about the sides of Japan that you can't find in the mainstream media. https://donnykimball.com/